Ella Jayes

2026

Ella Jayes is a New York-based creative consultant working across brand storytelling, communications, editorial, and cultural programming. Previously, she led Content and Communications at Humanrace by Pharrell Williams.

In 2022, she co-founded Soccer & Croissants, a community bringing people together through football.

Contact:ella.jayes@gmail.com

~~San Francisco, Paris, Milan,~~ Los Angeles, New York City

NEW:

SCFC: NYFW’26
New York City, New York
September 2026

Founder

Co-Founder: Simone Marshall
Photographer: Michael Seegars

Co-developed a Soccer & Croissants collaboration powered by Meji Meji during New York Fashion Week. Hosted a 4v4 tournament at The Ground NYC, bringing together players and the fashion community through football. The event invite generated 300+ RSVPs within 48 hours and over 600 shares.

01:

SCFC: World Cup 2026
New York City, New York
June - July 2026

Founder

Co-Founder: Simone Marshall
Photographer: Thomas Fachetti

Founded Soccer & Croissants in 2022, a free community bringing people together through football. For the 2026 World Cup, co-developed a series of games, watch parties, merch, and cultural gatherings across New York City.

Partners: adidas, Happier Grocer, Apartment 365, Damballa, 5ASIDE Media, Nike

02:

Humanrace:
Travel Kit

Global
May 2026

Partnerships

Design: Eugene Whang
Featured: Rory Griffin
Additional Photographers: Skyler Dahan, Nicolò Leone

Identified and commissioned three photographers globally to document the Humanrace Travel Kit through their own travel journeys. Developed the campaign concept and creative briefs, bringing together distinct personal perspectives around a shared brand narrative.

03:

Humanrace:
Travel Kit

London, England
April 2026

Content + Strategy + PR

Design: Eugene Whang
Photographer/Director: Ivona Chrzastek
DOP: Martin Senyszak
Art Director: Carlin Brown
Sound: Max Dindinaud Ferrère
Production: Cebe Studio

Led storytelling, press, and social rollout for the Humanrace Travel Kit, designed by Eugene Whang. Partnered with product and creative teams to shape the campaign and oversee on-set brand direction. Developed global seeding and cultural PR strategy, and collaborated with Pharrell Williams’s team on social and creator partnerships.

04:

Humanrace x adidas: EVO SL ‘Mars’

Bend, Oregon
Painted Hills
March 2026

Content + Strategy

Images: Liam MacRae

Led storytelling, press, and social rollout for adidas collaboration and partner channels. Partnered on creative direction, selected photographer, and developed global seeding strategy.

05:

Humanrace x adidas: PW Adizero Pro EVO 1 EVOLUTION

Global
January 2026

Content + Strategy

Images: adidas x Humanrace
3D Animation: Anna Teszler
Sound: Akira Woodgrain

Led brand storytelling, press, and social rollout for adidas collaboration, with placement at Dover Street Market Paris.

06.

Humanrace: CATCH YOUR BREATH.

Ibiza, Spain
Casa Jondal
July/September 2025

Brand Activation + Content

Images: Arale Reartes
Video: belledenuit

Led concept, communications, and launch for Humanrace’s cold plunge and breathwork activation at Casa Jondal, in partnership with adidas. Oversaw brand storytelling, press, and social rollout, and hosted the brand’s first lunch at Casa Jondal.

07.

Humanrace x adidas: EVO SL ‘EARTH’

Bend, Oregon
Smith Rock
September 2025

Catskill, New York
Piaule
September 2025

Brand Activation + Content

Images: Liam MacRae
Video: Bijan Sosnowski

Led brand concepting and event experience for Humanrace x adidas Earth Evo SL launch. Collaborated on campaign creative direction and talent selection, overseeing brand alignment and narrative. Designed and produced the upstate activation—from naming and programming to facial treatment development with Dr. Elena Jones—curating guests, practitioners, and the full experience.

08.

Humanrace: LV Men’s SS26

Paris, France
Centre Pompidou
June 2025

Content

Images: Lily Brown

Collaborated with Team Pat McGrath to capture skincare and beauty moments backstage at Pharrell Williams’ Louis Vuitton Men’s Spring–Summer 2026 show, overseeing brand presence and storytelling for Humanrace.

09.

Humanrace: HAVE A GOOD DAY.

Milan, Italy
Salone del Mobile
April 2025

Brand Activation + Content

Video + Images: Spring Studios

Led global communications and brand storytelling for Humanrace’s “HAVE A GOOD DAY.” campaign at Milan Design Week 2025. Oversaw concept development, press, and launch across three activations—the immersive USM Modular Furniture installation at Spazio Maiocchi, Reborn Pop-Up Spa at Four Seasons Milano, and Terroir Milano takeover—bridging design and well-being through Humanrace’s holistic philosophy.

10.

Humanrace: LV Men’s FW25

Paris, France
Musée du Louvre
January 2025

Content

Images: Sirui Ma
Video: Yashaddai Owens
Art Direction: David Bate

Collaborated with Team Pat McGrath to capture skincare and beauty moments backstage at Pharrell Williams’ Louis Vuitton Men’s Fall-Winter 2025 show, overseeing brand presence and storytelling for Humanrace.

11.

Humanrace: Holiday 2025

New York City, New York
December 2025

Content

Images: Brian Kanagaki
Art Direction: Teddy Tron
Set Design: Jentz Zirbel

Developed the storytelling and concept for Humanrace’s 2025 Holiday Campaign, leading brand narrative and creative direction across product still-life visuals. Collaborated with the art director, photographer, and set designer to bring the campaign’s ethos to life.

12.

Humanrace x Dover Street Market

Paris, France
Dover Street Parfums Market
June 2024

Brand Activation + Content

Images: Isak Berglund Mattsson-Mårn, PLAINSIGHT
Art Direction: Teddy Tron
Design Direction: David Bate
Animation: Ewan Leslie

Supported creative storytelling and event production for Humanrace’s collaboration with Dover Street Market. Partnered with the art director on campaign visuals and narrative, and produced the in-store launch event—overseeing guest list, catering, and on-site experience in collaboration with the PR team.

13.

Humanrace: LV Men’s SS24

Paris, France
UNESCO
June 2024

Content

Images: Isak Berglund Mattsson-Mårn
Design Direction: David Bate

Collaborated with Team Pat McGrath to capture skincare and beauty moments backstage at Pharrell Williams’ Louis Vuitton Men’s Spring-Summer 2024 show, overseeing brand presence and storytelling for Humanrace.

14.

Humanrace: Spring 2024

Global
March 2024

Content

Art Direction: Teddy Tron
Design Direction: David Bate
Images: Nikki McClarron, Brian Kanagaki, Anton Gottlob, Hailey Heaton, Jack Bool, Sirui Ma, John Divola, Zamar Velez

Concepted and curated Humanrace’s Spring 2024 storytelling campaign, commissioning a collective of photographers to interpret the season through their own lens. Led artist outreach, briefing, and narrative development to shape a unified brand vision.