Led brand concepting and event experience for Humanrace x adidas Earth Evo SL launch. Collaborated on campaign creative direction and talent selection, overseeing brand alignment and narrative. Designed and produced the upstate activation—from naming and programming to facial treatment development with Dr. Elena Jones—curating guests, practitioners, and the full experience.

Collaborated with Team Pat McGrath to capture skincare and beauty moments backstage at Pharrell Williams’ Louis Vuitton Men’s Spring–Summer 2026 show, overseeing brand presence and storytelling for Humanrace.

Developed the storytelling and concept for Humanrace’s 2025 Holiday Campaign, leading brand narrative and creative direction across product still-life visuals. Collaborated with the art director, photographer, and set designer to bring the campaign’s ethos to life.

Supported creative storytelling and event production for Humanrace’s collaboration with Dover Street Market. Partnered with the art director on campaign visuals and narrative, and produced the in-store launch event—overseeing guest list, catering, and on-site experience in collaboration with the PR team.

Collaborated with Team Pat McGrath to capture skincare and beauty moments backstage at Pharrell Williams’ Louis Vuitton Men’s Spring-Summer 2024 show, overseeing brand presence and storytelling for Humanrace.

Collaborated with Team Pat McGrath to capture skincare and beauty moments backstage at Pharrell Williams’ Louis Vuitton Men’s Fall-Winter 2024 show, overseeing brand presence and storytelling for Humanrace.